Mustard Seed

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Hebrews 11:6 (NLT) “And it is impossible to please God without faith. Anyone who wants to come to him must believe that God exists and that he rewards those who sincerely seek him.” Continue reading Mustard Seed

The Importance of Community

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The Importance of Community

I recently sent an email to my mailing list that took me a month to write. Why did it take me a month to write it? I suppose you could call it extreme writer’s block. I couldn’t think of the words to say. It was awful because someone was counting on me for a response. Continue reading The Importance of Community

Kevin Breuner – Cutting Through the Noise

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Cutting Through the Noise

In this great podcast episode, Kevin Brenner of CD Baby gives the keynote address at the CD Baby DIY Musician Conference which took place in Chicago in September. Continue reading Kevin Breuner – Cutting Through the Noise

Before You Go Into the Studio

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Before You Go Into the Studio

You’ve written an awesome song with tight lyrics and feel you are ready to lay down tracks in the studio. Wait a minute though. Are you sure you’re ready? Studio time is not cheap. And if you’re a member of a band, it could be even more expensive, as well as time consuming. Before going into the studio, there are steps you should take to make sure your studio time is used to its fullest potential. A common mistake many artists make is to go into the studio unprepared, then rush the quality of the song to save money because you’re watching the clock. The Internet is full of advice on what you should do, and although there are few wrong answers, it’s best to follow the advice of those in the business. For this post, I consulted  Kevin James, who works with me at ECHE and is a broadcaster on CJB Radio and asked him what you should do before you go into the studio.

Continue reading Before You Go Into the Studio

Ideas for marketing your hip hop music

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Ideas for marketing your hip hop music

After you’ve written a dope song which flows, has a solid theme, fresh rhymes and a tight beat, you’re ready to market your hit-to-be. It may seem obvious, but before you even decide to promote your music you need to have quality material to promote. Otherwise, it’ll be a waste of time and money with no progress made. So, make sure your product is great and by great I mean mixed and mastered, high quality and relevant to your fans. There’s lots of competition out there, so give your fans and potential fans more than just a top quality record. Deliver a record DJs will be happy to play.

Once you have a song that will truly go viral, there are other things to do to best market your hip hop music. Continue reading Ideas for marketing your hip hop music

How to Use Social Media to Win Over Fans and Gain New Ones

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How to Use Social Media to Win Over Fans and Gain New Ones

Would it surprise you to know that social media has been in existence for less than 20 years? And yet social media influences almost every aspect of our lives. Social media has shaped our world in ways traditional marketing never could.

Traditional marketing, a one-way communication, involves using print advertising such as billboards, magazines, and newspapers, along with video advertising such as television and radio commercials. The purpose is to send a message and for that message, in return, to make a product or person be seen as favorable over other products or persons. This type of marketing still has its place.

However, social media’s purpose is substantially different. Social media, by definition, involves two-way communication. This two-way communication is what allows you to shape and contour your message, your voice and your offerings to your fans. Using social media is an effective way to win over fans and gain new ones. Continue reading How to Use Social Media to Win Over Fans and Gain New Ones